Content Plan
The key to producing top-notch and valuable content your audience will love
Content marketing has emerged as a powerful tactic to gain online visibility. It has enormous potential too: writing compelling and helpful copy often means more than attracting visitors to your website. You’ll likely pick up inbound links and social shares that’ll boost your visibility further.
Beyond topics and ideas, the words you use are paramount. You need to speak your audience’s language and answer their questions to build up trust.
This is where I come in: I’ll profile your clients’ needs and the language they use to create a content plan complete with topics, post ideas, and keyword list.
What we’ll do:
Study your analytics data to understand what your clients really search for
Review your domain’s topics and authority
Perform a content audit for you and several competitors
Identify your top-performing content and unexploited opportunities
Tie it all together with a laser-focused content plan
How we’ll do it:
We have a first video call to get to know each other, or catch up if you’re an existing client. This is an opportunity for you to ask questions, and for me to tell you what to expect.
I send you an agreement and quote. Once you accept and make payment, we get started.
You give me access to data reports (or create a “view-only” profile for me in your analytics tools). I work in Google Drive and give you access, so you can see how things are progressing.
We schedule our last call to go over the content plan I’ve created.
Ta-da! We’re done (generally in around 3 to 4 weeks, depending on our individual availability).
Is this right for you?
Content Plan is great to:
gain an actionable understanding of your clients’ needs throughout their buyer’s journey
produce valuable content they are actually searching for
prioritise content creation for maximum impact
push your top-performing content further
set yourself up for organic growth